31 Days to a Better Blog – Day 20: Run a reader survey
Tuesday, August 21st, 2007
The challenge continues…
On day 20 of the 31 Days to a Better Blog experiment, we’ve been given the task to run a reader survey.
Darren from Problogger explains why this is useful:
“There are two main reasons why this exercise is worth doing:
1. Blog Improvement – the most obvious benefit of asking readers to review your blog is that you find out what they like and don’t like about it so that you can make improvements
2. Reader Participation – asking this question draws readers out of their lurking state to make a comment or send an email. In doing this you actually create users who take a little more ownership of the site and who feel like they are being valued and listened to.”
If you are a nonprofit organisation with a website or blog, surveying your readers is a really important event. It can help you to see if your website or blog is reaching the intended audience, and if it is, what do your readers think.
In the voluntary and community sector, we are all used to monitoring and assessing the outcomes of much of our work. We’re using surveys to obtain feedback from not only service users, but increasingly funders and other partners and stakeholders too.
So remember when doing your monitoring, you should include questions about your website or blog too. I’ve seen some of organisations and charities forget to do this in their annual surveys. Having a website provides a means to communicating with your readers and users, and it is important to realise that they are just as important as your newsletter or other promotional materials you may produce.
So what questions would be useful to readers of your website or blog?
You need to decide what you want to achieve from the answers your readers will give.
Do you want to ask about the design, the content, your topics and themes, the community aspects?
I highly recommend reading Darrens post on the reader survey task, as it contains many good suggestions and also some links to other sample surveys.
So, you may be wondering where my survey is…
A few of the challenge participants and I had a little natter using Twitter as to whether we run a survey now or at a later date.
I’m running mine along with some of the others participants in December. I didn’t want to run a survey just yet. Taking part in this experiment has meant my whole blog site has undergone some major changes, and as this challenge is a learning tool for me, I thought it best to wait for the blog to settle back down for a while. I’m planning on improving this blog (not only fully for web standards, but also usability and accessibility) in the coming months.
I’d like to give you, my readers, the opportunity of having a chance to enjoy the blog and read the articles before asking even more of you.
Saying that though, I am always open to comments and suggestions that will help improve my site further. You can leave comments at the end of articles or send a message to me on the contact page.