Wired Fundraising – technology making fundraising ‘good to go’

Network for Good has produced a new study report – The Wired Fundraiser: How Technology is Making Fundraising Good to Go (downloadable as a PDF document). The article gives a great insight into what a ‘wired fundraiser’ is and how fundraisers and those passionate about a cause can use the internet to help raise awareness and funds.

Fundraising for non profits can be achieved by using technology to spread the word about your cause. Beth Kanter recently and very successfully used social networking tools with the aim of sending two young people to college in Cambodia (you can still donate!)

Key findings from the report:

  • When Wired Fundraisers Talk, People Listen: The messenger matters even more than the message.
  • Not Every Wired Fundraiser Is a Champion: The successful Wired Fundraiser has a relatively rare combination of true passion and a means to lend a sense of urgency to their cause.
  • Technology Makes a Difference: Widgets and social networks make existing personal fundraisers more effective.
  • Smart Charities Embrace the Wired Fundraiser: And they find their own, “inner” Wired Fundraiser.

The report is only 8 pages long and gives some great examples with statistics of use of online giving tools such as SixDegrees, ChipIn, Firstgiving and JustGive.org, and shows the increase in response rate compared to traditional online fundraising methods.

The report also gives tips and inspiration, I recommend that you pass a copy of this report to your trustees and team to see and learn how using social media tools can help benefit your fundraising campaigns.

If you are in a non profit organisation and are planning to use social media tools or are already using them for fundraising, I’d love to hear from you to hear about your experiences. Leave a comment!