Getting the most from social media for nonprofits: what would you recommend?

The forthcoming Circuit Rider conference for ICT support and development workers here in the UK is being held at the end of February (see the conference page at Lasa’s website for further details). I’ll be delivering a session on Web 2.0 and social media for the nonprofit sector, along with David Wilcox of Desigining for a Civil Society and Nick Booth from Podnosh. We aim to use some of these tools and techniques to enable Beth Kanter of Beth’s Blog (based in America) to join us too in the session.

We’re currently exploring what we should include in the workshop, and this is where you can help shape our session with your ideas.
The aim of the session is to introduce and explore ideas that participants can then take back with them to use when supporting nonprofit organisations with their advice and support.
So far, we’ve begun to discuss membership, inclusiveness and participation, fundraising and the benefits of social media.

This is where you can help –

  • What social media tools should we include to highlight how social media can benefit nonprofit organisations and why?
  • Do you have any examples (especially UK ones!) of how use of social media has made dramatic difference to an organisation; enabling it to better deliver its work to benefit its users, beneficiaries or community?
  • What ideas do you have to increase participation and sign up, for example, for an organisation who may consider using social media to reach out to potential new supporters for a campaign?

I’m particularly interested in hearing about not only how to increase the participation and involvement from the intended audience, but also, importantly by the organisation as a whole. I know that this area especially, is a challenge that lots of volunteers and staff face in organisations – how to get the sign up, and support from their colleagues.

I look forward to hearing your ideas and inspiration.
I will also be using my other social media networks such as Twitter, Facebook, and Seesmic to ask the same questions.
Either leave a comment or you can contact me direct.