Social Reporting Makes it to the Mainstream

Integration of social media reporting working alongside mainstream media, with Reuters hosting an event with the UK Prime Minister, Gordon Brown discussing the current economic crisis. Christian Payne and Mike Atherton were given unprecedented access to the event and asked to utilise social media apps in order to facilitate conversations around the day. Qik, Twitter, Phreadz, 12seconds and Seesmic are just some of the tools used. Read more at PM in the AM.