The Dog’s Trust shares it’s successes with using social media
Friday, February 6th, 2009
Many charities are reaping the benefits and the value of using a mix of different media can reach out to supporters and help to raise awareness of their work. Earlier in the week, I read and mentioned Allan Benamers’ thought inspiring post on Build a Nonprofit’s Technology Assets from the Ground Up which starts at the baseline of your organisations mission and climbing up the pyramid of technology needs.
A good example of one charity climbing up that pyramid is The Dog’s Trust, a UK charity with not only a strong clear mission, but is also using and integrating a vibrant mix of media to reach out and connect with supporters.
Alex Goldstein, Social Media and Community Editor working for the charity the Dog’s Trust shared her experiences of using the ever popular Twitter in a recent interview by Graham Charlton at Econsultancy.
As well as providing some examples of how and why the charity uses Twitter and the benefits it has brought to them, Alex also offered some valuable tips to help other organisations looking to use social media to connect and build support. And, Twitter is not the only social media tool they use to communicate with, the Dog’s Trust have a blog, use Facebook, MySpace Flickr, YouTube and more, as well as having their main website. All in all the Trust is using a wide mix of media to reach a wide audience.
As well as the examples of how using Twitter has made a difference to the Dog’s Trust I really enjoyed this of part of the article, where Alex shared some valuable tips with their approach for other charities:
Excerpt – “The only tip that really matters to my mind is to be authentic. Have a name, a personality, and a sense of humour. Guide the conversation so that you have a comfortable, productive balance of professional posts (links, campaign, info etc) and personal moments.
People don’t follow a mailshot, but they do follow a person who also happens to tell them about some important work that’s of interest to them. You’re in someone’s virtual living room online and you have to treat that as their personal space.”
I highly recommend reading the full article. Head over to the article at – Should more charities be making use of Twitter?